The Importance Of Changing Your Perspective

I received this story from a friend of mine as an e-mail forward. It is a fantastic story with its central theme focused at how things can changes when we change our perspective. I do not know the source from where this story originated from. If any of you have this information please feel to add it into the comments and I’ll update this post with credit given to you ofcourse :-)

Read On ….


This Story is about a man who once upon a time was selling Hotdogs by the roadside.
He was illiterate, so he never read newspapers.
He was hard of hearing, so he never listened to the radio.
His eyes were weak, so he never watched television.
But enthusiastically, he sold lots of hotdogs.
He was smart enough to offer some attractive schemes to increase his sales.

His sales and profit went up. He ordered more a more raw material and buns and use to sale more.
He recruited few more supporting staff to serve more customers. He started offering home deliveries. Eventually he got himself a bigger and better stove.
As his business was growing, the son, who had recently graduated from College, joined his father.

Then something strange happened.
The son asked, "Dad, aren't you aware of the great recession that is coming our way?"
The father replied, "No, but tell me about it." The son said, "The international situation is terrible. The domestic situation is even worse. We should be prepared for the coming bad times."
The man thought that since his son had been to college, read the papers, listened to the radio and watched TV.
He ought to know and his advice should not be taken lightly.

So the next day onwards, the father cut down the his raw material order and buns, took down the colorful signboard, removed all the special schemes he was offering to the customers and was no
longer as enthusiastic. He reduced his staff strength by giving layoffs.
Very soon, fewer and fewer people bothered to stop at his hotdog stand.
And his sales started coming down rapidly, same is the profit.
The father said to his son, "Son, you were right".
"We are in the middle of a recession and crisis. I am glad you warned me ahead of time."

Moral of The Story: It's all in your MIND! And we actually FUEL this recession much more than we think we do!!!!!!!!!! !!

What can we take away from this story??

1. How many times we confuse intelligence with good judgment?

2. Choose your advisers carefully but use your own judgment

3. A person or an organization will survive forever, if they have the 5 Cs

* Character
* Commitment
* Conviction
* Courtesy
* Courage

The tragedy today is that there are many walking encyclopedias that are living failures.
The More practical and appropriate views on this economic recession is:

"This is the time to reunite together for any small or a big organization, this is the time to motivate and retain people which are the biggest asset,
this is the time to show more commitments to the customers, this is the time show values of our company to the world”

Feel welcome to post your thoughts, views and questions in the comments.

For more entrepreneurial talk and ideas visit the Home Page of my blog

Copyright © Dennis D Maliekal

Read more...

Maximize The Impact Of Your Television Advertisements

The reason why television channels exist is because of the revenue advertisements get them. The ads paid by business folks like you, are to reach people and maximize the impact that it has on your business. Television Ads to a large does impact the way your product is publicized, but then a simple tweak in the way your advertisement is shown on screen can further increase the impact it has on viewers.

On examining most Advertisements show on the television, I noticed that the way an Advertisement was structured.

1. A Problem – The Advertisement highlighted the problem that is faced by the viewer. A problem does not always mean a tedious or painful situation; for example a headache or a toothache. It could also be as simple as enhancing your lifestyle and comfort from a stage at which it already is; for ex: - A car with much better comfort features than an existing luxury car.

2. Tackling the Problem – The Advertisement further talks about what can be done to solve the problem. Using the above example, the solution could be to use an analgesic or toothpaste or own a car which is much roomier and has better seats.

3. The Product solving the problem – This is the stage in which the advertised product solves the problem to near perfection and emphasis the reason why the ad viewer should buy the product.

4. The Brand Logo – This is the final stage of the Advertisement, where the Brand Logo of your business is displayed.

The ad in spite of being really good, would in time fade out of your viewers mind. Your business would make tons of products advertise and sell it. What is permanent is your business and to the world it’s your Brand Image portrayed as the Brand Logo.

You spend less than a second in a ten second advertisement to show your Logo. Do you see the problem here? The solution to the problem is simple. Have the Brand Logo of your business be present during the entire duration of the advertisement. Place the Logo as an opaque watermark at one of the corners of the screen. Just as a television channel has its logo constantly in the screen. This would definitely imprint your brand logo in your viewer’s memory far better, than a fraction of a second flash of the logo.

One Indian company has seemed to do it and it’s worked really well for them. The company that I am talking about is Reliance. Below are a couple of links to a TV ad of Reliance Mobile. Notice that the Logo is always present during the entire duration of the Ad.
http://www.youtube.com/watch?v=9qhJdqMz7-M
http://www.youtube.com/watch?v=4OqGr8Gwxm4

Feel welcome to post your thoughts, views and questions in the comments.

For more entrepreneurial talk and ideas visit the Home Page of my blog

Copyright © Dennis D Maliekal

Read more...