Satyam Fiasco – The Effect It Has On You And Me

Ramalinga Raju’s recent confession on the scam at Satyam has resulted in a change of tide not just for the thousands of investors and employees, but for you and me working in different software companies.

The implication of the fiasco at Satyam has basically turned close to 50 thousand experienced professionals into job hunting populace. The experience in this group ranges from that of a fresher to that of a top level manager with 15 – 20+ years in the industry.

There are tons of people who have huge loans to payoff and some may also have dismal financial commitments. This would result in these professionals underselling themselves in the market, thus in turn change the dynamics of the cost of skilled labor.

If you were to get 25 thousand as your take home as a mid level engineer, these folks would be ready to pick up the same job for let’s say 20 thousand or maybe even 15. This would impact the already failing economical state transforming it further into a gloomier one. The Indian IT sector would lose credibility and thus this would evolve into a situation where the Chinese and Pilipinos would have more work that India should be doing.

There is a positive side to this though, with the further depreciation in the job market, our costs would reduce and thus in turn we would be fighting the cost factor against China and Philippines that has loomed around as a threat.

The lesson that we all have to learn here is, ethics and honesty is truly the best policy and no matter how smart or cleaver you are, The Truth Will Be Exposed !!!

For more entrepreneurial talk and ideas visit the Home Page of my blog

Copyright © Dennis D Maliekal 2009

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Marketing– Economic Recession and Economic Boom

The marketing team of any company is the sole group that makes sure that the company survives, expands and grows. No matter what the economic situation is, the last in the line of fire is this team. The dissolution of this team directly implies that the shutters are down for the organization.

Why is marketing the best profession to be in? To answer this, let’s look at the 2 different economic situations.

1. The economy is booming – This is the stage when an organization is looking to expand and bloom into something larger. The expansion is direct result of increased business which of course is because the marketing team stepped in and did their job well.

2. The economy is in a recession – Sales are down, customers seem apprehensive to do business, people think 10 times before opening up their wallets. This is the stage when every organization is trying to survive and make sure they never hit an iceberg. The only way to sail through and weather the storm is by having customers do business. This can happen if and only if the marketing team can make it happen. The marketing team is the last hope for an organization to have sustained business. This implies that the jobs of the members of this team are the safest. They are the saviors.

The irony here is the marketing team does not really have to exist, if the product that you sell to your customer carries value. The best marketing that you can get is a happy satisfied customer talking positively about your product.

For more entrepreneurial talk and ideas visit the Home Page of my blog

Copyright © Dennis D Maliekal 2009

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Legitimate Ways To Make Money Online

These are interesting times that we are living in. It does not hurt to have a small addition income apart from the monthly pay cheque that you take home. If you are someone who likes using computers and would love to write interesting things that other people would love to read, the additional income is not too far off.

There are a number of ways to make money online, but a handful is legitimate and safe. Beware of all the scams that ask you to pay a small fee to register yourself promising you thousands of Dollars overnight.

Here is list of the 5 most popular ways to make legitimate money online.

1. Google Adsense (Contextual Advertising)– Start by writing a blog on something that is interesting and attracts a lot of visitors. Google Adsense is a great way of having Google placing the right ads on your blog. Create an account in Adsense, write a great blog and start seeing those dollars flowing in.

2. Yahoo Publisher Network (Contextual Advertising) – Similar to Google Adsense, Yahoo Publisher Network allows you to place contextual ads to earn money.



3. Affiliate Programs – This is a great way to earn money online. You place products that a certain merchant wants to sell. Every sale that you generate from your site would yield you a percentage commission from the merchant. Amazon.com has a great affiliate program.

4. Ebay – This is a great place to make money online. Sell products online on Ebay for a tidy profit and that is a huge income based on the sales you do. Simple things like importing electronics from China and selling them in your country would give you tremendous profits.

5. Freelance Writing – If you are knowledgeable and know your stuff well enough, you should look at a lot of places that would pay you for writing. Helium, Shvoong are some places that you can start with.

There are tons of sites which talk about high paying keywords. Words like Chicago Lawyers or Accident Attorney’s or Real Estate and many other high paying keywords. The most important thing here is, do not make a site or a blog to just make money, “Add Value”! You will automatically attract a huge set of dedicated readers if you put in the right content. Till then have fun making those additional dollars :-)

For more entrepreneurial talk and ideas visit the Home Page of my blog

Copyright © Dennis D Maliekal 2009

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