Marketing– Economic Recession and Economic Boom

The marketing team of any company is the sole group that makes sure that the company survives, expands and grows. No matter what the economic situation is, the last in the line of fire is this team. The dissolution of this team directly implies that the shutters are down for the organization.

Why is marketing the best profession to be in? To answer this, let’s look at the 2 different economic situations.

1. The economy is booming – This is the stage when an organization is looking to expand and bloom into something larger. The expansion is direct result of increased business which of course is because the marketing team stepped in and did their job well.

2. The economy is in a recession – Sales are down, customers seem apprehensive to do business, people think 10 times before opening up their wallets. This is the stage when every organization is trying to survive and make sure they never hit an iceberg. The only way to sail through and weather the storm is by having customers do business. This can happen if and only if the marketing team can make it happen. The marketing team is the last hope for an organization to have sustained business. This implies that the jobs of the members of this team are the safest. They are the saviors.

The irony here is the marketing team does not really have to exist, if the product that you sell to your customer carries value. The best marketing that you can get is a happy satisfied customer talking positively about your product.

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Copyright © Dennis D Maliekal 2009