Maximize The Impact Of Your Television Advertisements

The reason why television channels exist is because of the revenue advertisements get them. The ads paid by business folks like you, are to reach people and maximize the impact that it has on your business. Television Ads to a large does impact the way your product is publicized, but then a simple tweak in the way your advertisement is shown on screen can further increase the impact it has on viewers.

On examining most Advertisements show on the television, I noticed that the way an Advertisement was structured.

1. A Problem – The Advertisement highlighted the problem that is faced by the viewer. A problem does not always mean a tedious or painful situation; for example a headache or a toothache. It could also be as simple as enhancing your lifestyle and comfort from a stage at which it already is; for ex: - A car with much better comfort features than an existing luxury car.

2. Tackling the Problem – The Advertisement further talks about what can be done to solve the problem. Using the above example, the solution could be to use an analgesic or toothpaste or own a car which is much roomier and has better seats.

3. The Product solving the problem – This is the stage in which the advertised product solves the problem to near perfection and emphasis the reason why the ad viewer should buy the product.

4. The Brand Logo – This is the final stage of the Advertisement, where the Brand Logo of your business is displayed.

The ad in spite of being really good, would in time fade out of your viewers mind. Your business would make tons of products advertise and sell it. What is permanent is your business and to the world it’s your Brand Image portrayed as the Brand Logo.

You spend less than a second in a ten second advertisement to show your Logo. Do you see the problem here? The solution to the problem is simple. Have the Brand Logo of your business be present during the entire duration of the advertisement. Place the Logo as an opaque watermark at one of the corners of the screen. Just as a television channel has its logo constantly in the screen. This would definitely imprint your brand logo in your viewer’s memory far better, than a fraction of a second flash of the logo.

One Indian company has seemed to do it and it’s worked really well for them. The company that I am talking about is Reliance. Below are a couple of links to a TV ad of Reliance Mobile. Notice that the Logo is always present during the entire duration of the Ad.
http://www.youtube.com/watch?v=9qhJdqMz7-M
http://www.youtube.com/watch?v=4OqGr8Gwxm4

Feel welcome to post your thoughts, views and questions in the comments.

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